Digital Media Specialist

Cemal is our principal Google™ certified partner in charge of designing, developing, implementing and hosting integrated internet solutions. He has a calm, introspective personality and eschews personal preference to ensure the end result meets the original brief and is in line with the best interests of the client.

Despite his young age Cemal has nearly one decade of experience as an independent entrepreneur and people manager. A Civil Engineering graduate, he followed his heart and founded a digital media design and development agency in 2007. In addition to working with healthcare clients, Cemal has a strong background in the hospitality and tourism industries. 

Cemal earned his BS from the Celal Bayar University in Manisa, Turkey, and is constantly continuing his education through seminars and special courses such as the Harvard’s CS50 certification and the California College of Communications Language Proficiency Courses.

Besides ORTAKARABA.COM - a social platform for hitchhikers to find trip companions and safe lifts online - Cemal designed and built various other popular websites for the Turkish market.

In his free time Cemal is a certified skipper and enjoys spending quality time with his wife, family and friends.

Get in touch with Cemal at: cemal@since68.com

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.