CONNECT & GROW
Today, in most cases, the buyer journey begins online. The digital experience is driving purchase decisions. We help MEDTECH prospects find you. How we do it? By building an effective online presence that caters to the user experience across platforms.
♦ Our experience extends to
• Online Presence; Plan, Design, Create
• Search Engine Optimisation (SEO)
• Responsive Web Design
• Mobile and Desktop APPs
• Content Marketing
• Online Lead Generation
• Pay-Per-Click (PPC)
♦ Catch up with your market
It’s no secret that the healthcare industry as a whole tends to lag behind other industries when it comes to online presence. Between 95/46/EC compliance regulations that dictate how personal data is protected and MDD restrictions that put a microscope on which MEDTECH products can be marketed in the European Union, it can be scary to adapt to changing marketing trends in such a heavily regulated industry.
♦ Let the market connect with you
However, connecting with today’s tech-savvy prospects and clients means digital marketing is no longer optional for medical technology organisations in the healthcare space.
In addition, caresumers are using the internet to find and engage with healthcare organisations as well. According to a Think with Google™ study, 84% of caresumers use both online and offline sources for hospital research.
If you are looking to achieve results in digital marketing, then your online presence must be:
• Mobile proof
• Easy to navigate
• Call to action
• Trap off inquiries
Are you ready to outshine the competition online? Connect with us, in return we are on standby to help you connect with your audience and grow your MEDTECH business.
FOOTNOTE A Google change means your website had better be mobile-friendly. Earlier this year Google announced:
“Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” (Source: Google Webmaster Central Blog)
Cemal Sert, our Digital Media Specialist, is a Google-certified partner, so we can help you make the most of your online advertising and build your web presence.