CONNECT & GROW

CONNECT & GROW

Today, in most cases, the buyer journey begins online. The digital experience is driving purchase decisions. We help MEDTECH prospects find you. How we do it? By building an effective online presence that caters to the user experience across platforms.

 

   ♦ Our experience extends to

• Online Presence; Plan, Design, Create

• Search Engine Optimisation (SEO)

• Responsive Web Design

• Mobile and Desktop APPs

• Content Marketing

• eCommerce

• Online Lead Generation

• Pay-Per-Click (PPC) 

 

   ♦ Catch up with your market

It’s no secret that the healthcare industry as a whole tends to lag behind other industries when it comes to online presence. Between 95/46/EC compliance regulations that dictate how personal data is protected and MDD restrictions that put a microscope on which MEDTECH products can be marketed in the European Union, it can be scary to adapt to changing marketing trends in such a heavily regulated industry.

 

   ♦ Let the market connect with you

However, connecting with today’s tech-savvy prospects and clients means digital marketing is no longer optional for medical technology organisations in the healthcare space.

In addition, caresumers are using the internet to find and engage with healthcare organisations as well. According to a Think with Google™ study, 84% of caresumers use both online and offline sources for hospital research.

If you are looking to achieve results in digital marketing, then your online presence must be:

• Mobile proof

• Fast

• Easy to navigate

• Call to action

• Trap off inquiries

Are you ready to outshine the competition online? Connect with us, in return we are on standby to help you connect with your audience and grow your MEDTECH business.

 

FOOTNOTE A Google change means your website had better be mobile-friendly. Earlier this year Google announced:

Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” (Source: Google Webmaster Central Blog)

Cemal Sert, our Digital Media Specialist, is a Google-certified partner, so we can help you make the most of your online advertising and build your web presence.

Belief No.1
PATIENTS AREN’T JUST PATIENTS

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2
OUR WORLD REVOLVES AROUND CARESUMERS

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3
THE CARESUMER IS THE MEDIUM

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.