Creative Specialist

A man of few words but unfathomable depth of vision, Edo is our creative go-to-guy at SINCE68. He manages aesthetic, establishes and complies to brand standards and organises all information in an interesting and engaging layout. Edo’s mastery of graphic design, animation, illustration and photography help us realise our clients’ visions.

Amongst others, Edo’s creative talents have contributed to the brand successes of SensorMedics, BURKE&BURKE, CareFusion, Medisoft, Medicus Intercon, Neupharma.

In addition to partnering up with the SINCE68 collective, Edo is the Creative Director at his own medical marketing and advertisement agency. He has helmed this agency together with his childhood friend Roby Perissin since 1997, with a strong customer base in the areas of Pulmonary Function Testing, CardioPulmonary Exercise Testing, Critical Care and Nutritional Diagnostics.

Edo, a keen travel writer and National Geographic's explorer in his free time, is navigating the world of parenthood with his son and wife on his sailing boat Solemia. He also wrote a book about the coastal navigation of Norway (Fiordinorvegia - ed. Magenes), followed as a photographer some of the most important world sailing regattas, produced and directed a docufilm recognised by Premio Chatwin, 2007 Genova (The lake of chocolate - Cambogia).

Get in touch with Edo at: edo@since68.com

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.