EDUCATE & COMPLY
Solid customer relationships are the best bet for long-term success when everything else about your MEDTECH business is changing. We help you reaffirm your long-term relationships. How we do it? By building a campaign that focuses on educating your clients on the new healthcare environment, rather than your products and services.
♦ Our experience extends to
• Market Research and Survey
• Microsite Development and Hosting
• Interactive Media Production
• eLearning Production
• Focus Group Mediation
• Video/Audio Production
• Sales and Marketing Training
♦ The increasing compliance burden
The medical technology industry as a whole is facing both change and uncertainty. Upcoming regulations are likely to alter the way MEDTECH organisations carry out their day-to-day business, resulting in new realities, new challenges and new opportunities. Spending your marketing efforts on reassuring your clients that you understand both what is happening in the industry and their specific challenges, can help build or reaffirm your long-term relationships.
♦ Turn it into a competitive advantage
There may be times where it makes more sense to educate your market on something other than your product or service. In this particular use case rolling out a marketing campaign that makes changes in the regulatory environment the primary focus and let that naturally lead to how your products and services help your clients address that new environment, might be the best course of action.
We are on standby to help you understand the marketplace and educate your internal and external clients.
FOOTNOTE The regulation of medical devices in the European Union (EU) is undergoing a sweeping transformation. For most medical technology manufacturers, these changes will directly impact the product review and certification process and are likely to increase the investment of time and resources required for product approval. The final regulations may take until 2016.
EUROPEAN COMMISSION PRESS RELEASE, Brussels, 26 September 2012:
• Stronger supervision of independent assessment bodies by national authorities.
• Stricter requirements for clinical evidence, to ensure patient and consumer safety.
• Extended database on medical devices, providing comprehensive and public information on products available on the EU market.