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SINCE68 collective
How 'smart' are you?

How 'smart' are you?

So, what's a 'nearable'?

Just when you think you’ve got it all figured out, again you’re being outsmarted by the Internet of Things.

We now have wearables, nearables, hearables, rideables, embeddables, touchables, stickables, ingestibles, implantables, awareables, there-ables, etc. The era of smart technology is just beginning…

These days, Food Taster Lady is being replaced by electronic beacons that beam Bluetooth signals to your phone. It's all part of an emerging ‘nearables’ trend, in which sensor-equipped everyday objects detect your precise location, identify your personal infor­mation and collect data about what's happening. Once you opt in, beacons deliver an enriched shopping experience, including coupons and news of special deals.

‘Nearables’ are all about location, location, location. They are small enough to be attached to anything. For instance, if you stick one on a flower pot, it can remind you to water your plant. You can use one on your bicycle to tell you where you left it, or how fast you are going.

These slim, smart “sticky notes” trigger actions in nearby devices, leveraging the streams of health data made possible by the connected caresumer, to create powerful health platforms that move beyond trendy apps and trackers.

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.