Medical Marketing Specialist

Johan is a master at navigating complex political environments and foreign cultures, which makes him a natural fit as a project lead for medical organisations. He centres his pragmatic attention on a client’s needs, goals and budgetary considerations.

A well-travelled sales and marketing executive, Johan masters Europe’s six main tongues fluently. His career in the MEDTECH industry started in the eighties working for the American medical device company SensorMedics. Prior to joining SensorMedics, Johan was an electronic and radiation physics engineer at the Leyenburg Hospital in The Hague.

Johan’s broad skillset stretches from efficient market data analysis to bespoke trade show exhibits management. In addition he loves photography, which has often proved to be complementary to his business skills.

Throughout his career he continued his education through sales, marketing and leadership courses. Johan earned his electronic engineering degree from the HTS in Rotterdam and traineeship at the Nuclear Research Centre in Petten, Netherlands.

In his free time Johan enjoys marathon skating (Elfstedentocht 1997), cycle racing and tending to his 16 year old Dachshund ‘Tobias’.

Get in touch with Johan at:

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.