Media Production Specialist

Leyla keeps the show running. Whether she’s organising video shoots in challenging environments, producing factual documentaries or creating short films for festivals, Leyla gets the job done. Her versatile, International experience, combined with a practical and creative nature, helps her to produce exciting and dynamic content on time and within budget.

A modern-day nomad, Leyla has lived in three different countries, in two major capitals and has racked up an enviable collection of passport stamps, picking up three languages fluently along the way. She has broad experience beyond her years, from vox pops in the streets of Istanbul to managing shoots in freezing replica World War One trenches. Whatever the challenge, Leyla’s skill set is sure to handle it.

She earned her BA in Communication and Media Studies from the Université Charles de Gaulle-Sciences Humaines, Lettres et Arts in Lille, France, followed a traineeship journalism at the popular Star TV channel in Ankara, Turkey and started her media production career as a runner at the award winning BDA Creative agency in London shortly after.

Leyla enjoys photography, attending concerts and festivals with her fiancé, throwing dinner parties and daydreaming about owning a cute cottage while strolling through Shakespeare's birthplace where she currently has settled down.

Get in touch with Leyla at: leyla@since68.com

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.