Marketing Strategist & Founder

Linda’s chief thinking responsibilities include translating insight into strategy and ensure that all project activities meet our clients’ quality expectations. 

Linda has nearly 20 years of experience uncovering pain points and strategising with MEDTECH organisations in order to secure and retain more clients. Using her hands-on experience, she works on new business development by finding perfect-fit clients and facilitates a smooth interaction between clients and other collective partners. Moving forward, she fosters new client relationships ensuring our clients enjoy a good experience from day one.

She studied biology at Stichting Opleiding Leraren and marketing management, organisation, communications and customer services at the Dutch Delta Business School both located in the Netherlands. Linda is also a certified lung function technician and a six sigma green belt.

Before founding the SINCE68 collective Linda was an award-winning sales manager and International marketing director at CareFusion. She not only co-developed the world-leading SentrySuite® respiratory diagnostics software and Vyntus® respiratory diagnostics instruments, but she also brought them to market successfully.

Together with her entrepreneur husband, Linda lives an active lifestyle, enjoying sailing, skiing and globetrotting. A keen chef, Linda also enjoys trying out new recipes on friends and family. Now that her two grown up children have flown the nest she has welcomed her Dachshund puppy ‘Eddy’ into her life.

Get in touch with Linda at:

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.