Music & Sound Specialist

Mat joins the SINCE68 collective as music and sound specialist, covering a wide range of skills and experience including music and sound design, voice-over recording and scripting.

After classical training from the age of six, Mat started out his professional music and audio career in the 1990's underground dance scene, running an indie label and touring internationally with his live drum and bass outfit. He also undertook various projects for Zomba/Jive during the nineties and spent time in both the UK and Norway in production situations.

In 2002 Mat formed his own enterprise together with his friend Mike Wilkie. The duo won an Online Music award in 2001 for 'Best Online Music Services Website' with the innovative, one of the earliest production music download sites. From there, they went on to write prolifically for clients as diverse as Universal, BBC, Sky TV, Channel 4, Vertigo Films and Warner Chappel, having work featured on every conceivable medium securing film and television placements with, amongst others, 20th Century Fox, Pathe, Pagani, Peugeot, Ford, BAFTA, Lionsgate, Lipton and BMW. Currently running at over 2000 active copyrights, their catalogue is also augmented with voice over recording, an acclaimed audio samples label ‘Freshtone Samples’ and a Royalty Free Music label aimed at corporate users.

Mat is at home with tight deadlines, eclectic requirements and work closely with clients to realise their needs however diverse.

When he's not writing or recording, Mat spends his time with his partner, three daughters and a decidedly ancient Labrador, Molly. He's also a keen runner and has completed an Ironman triathlon, several marathons and various challenge events.

Get in touch with Mat at:

Belief No.1

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.