Medical Business Development Specialist
Put simply, Roby turns ideas into profitable businesses. Well-known in the medical devices industry, Roby spots strategic opportunities for clients and asks all the right questions to uncover their biggest opportunities. He then develops plans to capitalise on these opportunities and works closely with the collective team to deliver best in class work.
An energising Jazz musician and a social butterfly at heart, Roby will uncover your business needs over a cup of coffee, a bite of pizza or a round of golf. This guy knows the MEDTECH business and has 30+ years of experience working with medical organisations, manufacturers, distributors and International key opinion leaders to prove it.
Roby’s longstanding, International career started in Paris at Beckman Instruments International followed by a 7 years employment at SensorMedics Corporation in Southern California, at first managing their Latin American and Far East businesses, later product managing their PFT and Sleep lines, picking up four languages fluently along the way. In the 90’s the Swiss-born returned to his home in Italy to join the management board of the family-owned SensorMedics Italia and further concentrate on his consultancy projects.
In addition to partnering up with the SINCE68 collective, Roby runs his own medical marketing and advertisement agency since 1997 together with his childhood friend Edo Passarella, with a strong customer base in the areas of Pulmonary Function Testing, CardioPulmonary Exercise Testing, Critical Care and Nutritional Diagnostics.
Roby’s passions are echoed by the ladies in his life: his partner, a spirited choir singer, manages a lung function laboratory at a pediatric/neonatal clinic, and his 13 years old daughter, a keen piano student, loves horseback riding.
Get in touch with Roby at: firstname.lastname@example.org