STRATEGISE & GET FIT

STRATEGISE & GET FIT

Our integrated Marketing consultation focuses on helping you getting lean. How we do it? By making your client the purpose of all your marketing activities.

 

   ♦ Our experience extends to

• Project Management

• Business and Market Development

• Product Evaluation and Management

• Distribution Channel Evaluation and Selection

• Product Launch Coordination 

 

   ♦ Avoid "requirements creep"

Off-the-shelf medical technologies rarely exist. In most cases medical products and services do require specialisation and having dedicated teams in different elements of the technology ecosystem. Even more so for medical niches that require special code and engineering expertise for customisation and optimisation.

We‘ve observed MEDTECH teams being trapped in “requirements creep”. Medical technology organisations tend to be scientifically minded, analytical thinkers. That is great when it comes to elaborating on the technical features and benefits of their innovations, but not so great when it is time to follow through a lean product development cycle and launch an integrated marketing campaign.

 

   ♦ Create value for your client

So here’s where ‘lean’ comes in. Lean organisations focus on Customer Value. The starting point of all lean thinking is a clear vision of how you create value for your clients through the smallest product and/or service that you can provide, the so called Minimum Viable Approach (MVA). The basic idea of a Minimum Viable Approach is to gather feedback and optimise on the go: 

• Identify your client’s pain points

• Create the most simple solution you can think of, the MVA

• Once you have your MVA, you start measuring reactions and generating data

• Once you have data, it is time to learn; what needs improvement, does it really solve the problem, why do clients not convert, etc.

• You’re revisiting, you enter the “create phase” again. And from there you constantly improve. 

Do you feel it is time to rethink your strategy? We are on standby to help you developing and launching a fit-for-purpose MEDTECH solution.

Belief No.1
PATIENTS AREN’T JUST PATIENTS

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2
OUR WORLD REVOLVES AROUND CARESUMERS

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3
THE CARESUMER IS THE MEDIUM

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.