TEASE & ENGAGE

TEASE & ENGAGE

Your MEDTECH buyers are not buying the prominent “blue box” picture on your sales literature, they’re after what that product does, the result that’s created. We help you craft the sales story, distill specific messages and get to the heart of your buyers’ expectations. How we do it? By going beyond the standard “white coat and stethoscope” photos.

 

   ♦ Our experience extends to

• Digital Marketing

• Trade Show Exhibits

• Custom Web Development and Hosting

• Teaser Page Development and Hosting

• Graphic Design

• Photography, Illustration and Animation

• 3D Animation Simulation

 

   ♦ It’s not about the blue-box

People have perceptions and misperceptions. Before they decide to buy they must know "what's in it for me"; i.e. the benefit, fact or performance that rises above the others. The design of each marketing tactic you execute must tease out interest and build engagement at every opportunity.

 

   ♦ MEDTECH is about people

MEDTECH marketing incorporates many levels of communication to different roles in the sales channel. Distributor, care provider, buyer, recommender and R&D may each have a say about which products or services to purchase. Each role must understand the context of your MEDTECH brand, yet expects a specific proposition.

Key is selecting the right communication tools that are based on how that role connects — e.g. online, in a sales conversation, at a trade show, through scientific publications, in an ongoing “drip” campaign. For each of your audiences Customer Value needs to be generated in order for them to move to the next step in the sales process. You can think of:

• Comparison charts of features and benefits reach the detailed mind of engineers

• Product choices and listed applications help R&D staff see what’s possible

• Websites support the buying process and help the sales team discuss options over the phone

• A series of direct mail or email pieces keep products and services “top of mind” when the need arises

• Sales packs that are comprehensive, impressive, flexible and customisable for personal presentations

• Industry-specific language and images to distinguish products targeted to narrow markets and niches

Our work with medical technology organisations continues to evolve as the face of healthcare services changes. Yet it’s still about targeted messages and images that tease out engagement and inspire confidence. You must reassure each of your audiences they have made the right choice.

Before you create another website filled with pictures of medical technology in blue-boxes give us a call. We’ll help you telling the story of your products in a meaningful way, so your audiences will “get it” and want to know more.

Belief No.1
PATIENTS AREN’T JUST PATIENTS

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2
OUR WORLD REVOLVES AROUND CARESUMERS

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3
THE CARESUMER IS THE MEDIUM

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.