Waiting for Dawn

Waiting for Dawn

Leyla and Mat bring in a splash of International recognition.

Both Leyla and Mat were involved in the making of a short film called “Waiting for Dawn”. Since the completion of the film it has played at numerous international festivals and won several awards. Leyla Caglayan undertook the Production Management role and Matthew Corbett was the official stills photographer.

We are proud to have them on board!

“Waiting for Dawn” is the story of a young soldier and his experiences in the First World War. It highlights the hardships and horrors faced by many young men who served in the Army during that time. Writer Gareth Rothwell is a sergeant who served 18 years in the British Armed Forces. Both of his great-grandfathers fought and survived the First World War.

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  Los Angeles Movie Awards in Hollywood; 

  Best International Film, Best Narrative Film, Best Actor - Jack Farthing, Best Cinematography,

  Best Costume Design, Best Production Design, Best Director

  Best International Film - Catalina Film Festival, LA

  Best Short Film - The Paragon Film Festival, West Hollywood

  Best Narrative Film - The California Film Festival

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Belief No.1
PATIENTS AREN’T JUST PATIENTS

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2
OUR WORLD REVOLVES AROUND CARESUMERS

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3
THE CARESUMER IS THE MEDIUM

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.