Our DNA

Our DNA

  

    about us

SINCE68 collective is a partnership of allied professionals who want nothing more than satisfied clients and rewarding projects.

Did you know that:

• we come from executive positions in the medical devices industry

• we generated award-winning sales success for market leaders in medical technology

• as independent entrepreneurs we have been in the business for over 80 years

• with a strong presence in Greater-Europe we have English, French, German, Italian, Spanish, Turkish and Dutch speakers on board

• with over 130 years of combined expertise in MEDTECH marketing we served a variety of medical specialties, such as; Pulmonology, Cardiology, Sleep, Sports, Rehab, Nutritional and Aesthetic Medicine, Critical Care, Paediatrics, Neonatology, Radiology, Oncology and Dentistry

 

    our aim

Guided by our medical marketing strategists we develop transformative ‘caresumer’ experiences that go beyond what silo-imprisoned thinking can deliver. In this era of constant and disruptive change our aim is to personalise medical brands by continuously taking incremental steps in the right direction and making big pivotal leaps when the timing is right.

In day-to-day life all interactions with a medical product or service are equally important. There are no real boundaries between digital marketing, design, content, advertising and other disciplines. Every touch point must be carefully crafted to provide a rich and consistent brand experience. SINCE68 collective build experiences using an integrated approach, transforming them into growth drivers for our clients.

 

 

 

Belief No.1
PATIENTS AREN’T JUST PATIENTS

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2
OUR WORLD REVOLVES AROUND CARESUMERS

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3
THE CARESUMER IS THE MEDIUM

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.