Be better than Google Translate
Be better than Google Translate

"Speaking" to your Facebook fans in the UK will differ to speaking to those in Germany or Turkey. It is key that localisation sits at the heart of any cross-border marketing strategy.

As an external communications tool, Social Media sites such as Facebook, Twitter, Pinterest and Foursquare are part and parcel of today’s business. However with businesses looking to attract brand awareness, sales and customer loyalty internationally it is vital that marketers understand regional, cultural and linguistic differences between audiences.

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Startup Weekend Izmir
Startup Weekend Izmir

In just 54 hours, we experienced the highs, lows, fun and pressure that make up life at a startup. 

Originn’s co-working premises offered the creative environment to come to amazing achievements. Surrounded by smart, passionate people and with the support of business mentors, working prototypes were built just overnight; from “Shoe-ID” for perfect-fit online shoe shopping, to interactive toys that teach autistic children to speak, to Turkey’s first extendable tiny computer.

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It Just Takes 30 Seconds to Engage
It Just Takes 30 Seconds to Engage

According to Facebook videos less than 2 minutes long are the most effective on the platform.

As a matter of fact one of the most watched Facebook videos comes in at 30 seconds, yet it generated an incredible 111M views and 2.8M engagements for BuzzFeed Food.

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Happy Easter!
Happy Easter!

We would like to take this opportunity to wish you peace, love and happiness.

Sunny Spring Wishes - the SINCE68 team

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Waiting for Dawn
Waiting for Dawn

Leyla and Mat bring in a splash of International recognition.

Both Leyla and Mat were involved in the making of a short film called “Waiting for Dawn”. Since the completion of the film it has played at numerous international festivals and won several awards. Leyla Caglayan undertook the Production Management role and Matthew Corbett was the official stills photographer.

We are proud to have them on board!

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Medical Tourism
Medical Tourism

"Have to" and "Want to",

Two separate mechanisms stimulating medical tourists. Medical tourism is no longer about cheaper procedures and holiday trips. It is also about the quality of doctors and technology, and care models that countries are pursuing.

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Thank You!
Thank You!

Merry Christmas.

At this joyous time of year, we are grateful for your support and our work with you. SINCE68 collective wishes you peace and happiness in a new year filled with opportunities!

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Newsletter December 2015
Newsletter December 2015

Ho Ho Ho.

This month's newsletter features:

  • Medical Tourism - we get stuff done
  • The power of video
  • The 3rd wave of digital healthcare
  • How 'smart' are you? - take the quiz

You can continue to count on us in 2016!

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How 'smart' are you?
How 'smart' are you?

So, what's a 'nearable'?

Just when you think you’ve got it all figured out, again you’re being outsmarted by the Internet of Things.

We now have wearables, nearables, hearables, rideables, embeddables, touchables, stickables, ingestibles, implantables, awareables, there-ables, etc. The era of smart technology is just beginning…

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Made in Amsterdam
Made in Amsterdam

ERS International Congress 2015.

Along with over 23,000 other medical professionals we swarmed into Amsterdam, the bicycle capital of the world, last September. For the European Respiratory Society congress; the largest of its kind ever held.

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Belief No.1
PATIENTS AREN’T JUST PATIENTS

We embrace the fact that speaking to patients is just not enough. A more meaningful way of engaging patients is to recognise that they are also humans, consumers, husbands, fans, mums, employees, citizens, spectators, etc. Our ability to develop rich experiences is rooted in the understanding that patients are in fact ‘caresumers’.

Belief No.2
OUR WORLD REVOLVES AROUND CARESUMERS

Everyone in the healthcare community is talking about “integrated care”. We also observe that the emergence of integrated care will impact operating models greatly, affecting everything from technical innovation and design to go-to-market models. Still, for all players in the field of healthcare, the long and winding road ultimately leads to the caresumer. Whether we are serving a medical technology company, care giver or supplier, we make the caresumer the purpose of all our marketing activities.     

Belief No.3
THE CARESUMER IS THE MEDIUM

Positive endorsement from other caresumers is the most powerful medium available to medical brands. This is especially true in today’s disruptive world. Caresumers are no longer swayed by healthcare authorities; it takes coherent, immersive experiences that create conversational capital. Medical brands must earn caresumer attention by providing value in the form of entertainment, information and utility.

specialists in MEDTECH marketing

1968 the year of the computer mouse, Egalité! Liberté! Sexualité!, the 747, The BEATLES, Apollo 8, the Prague Spring, the first European satellite and The Club of Rome, but also the year of the 1st bone marrow transplant and the 1st heart and lung transplants in Europe. 1968, a year of technological innovation, social revolution and emancipation.

2036 the year of the Nobel Prize for time travel, Apophis, 0.1 Singularity Generator, REPAIRONMENT, Atlantis Discovered, the Biological Immortality Movement, the Flycycle and the Year 2038 problem, but also the year of the 1st cloned brain transplant, the 2031 Cancer Free Games lustrum and Docs-in-Space? 2036, a year of genetic engineering, community life, follow-me care and self-containment?

TODAY it’s an exciting and inspiring time to be working in the medical sphere. In this rapidly changing landscape we're helping you optimise your marketing efforts.